Veganuary 2022 – How to make the most of it?
If you own a bakery, January is the perfect time to start catering for vegans. It’s also an excellent opportunity to meet new customers and promote your products in this growing vegan community. That’s why we want you to take advantage of this opportunity as a bakery owner and provide those who have decided to switch their diet with delicious, vegan options that they will love. As more people make the transition from meat eater to vegan, your customer base is likely going to grow exponentially in 2021. Make sure you are ready for it!
Add vegan options to your menu
We recommend that you add at least one vegan option to your bakery menu for the month of January. With Veganuary in full swing and people looking for new ways to incorporate more plant-based foods into their diets, this is a great time to introduce them to some delicious animal-free versions of classic baked goods like cookies or cakes. You can even use this opportunity as an excuse to test out new recipes on customers who are likely already interested in trying something different!
Promote your business on social media
As a bakery owner, it is important to be aware of the latest trends and what your target audience might want. Veganuary has grown in popularity with each passing year, so if you are looking for new customers next year or simply want to offer more options on your menu for current customers, consider promoting your business on social media! A great way to promote these offerings would be through Facebook and Instagram using hashtags like #Veganuary2021. This will help you stay ahead of the curve and let people know that you’re up to date with the latest trends.
Attend local events and street food markets
local markets and street food events are the perfect platform for you to promote your bakery business. These types of opportunities allow you to meet with a diverse group of people who may not otherwise know about your store, as well as provide an opportunity for those in your community to try out what you have on offer. You should also consider attending by yourself or sending someone from your staff instead of going alone so they can talk directly with customers and answer any questions they might have about specific products. All-in-all, it’s a great way to get more exposure while connecting with the people around you.
We hope that our tips will help your bakery business make the most of Veganuary next year. These are just a few suggestions based on what has worked for other bakeries that were successfully able to tap into the trend. See if they work for your business too!