5 Ways To Make Your Bakery Stand Out From Its Baking Competitors
Whether you’re an established bakery or the new kid on the block, with fierce competition, it’s important to stand out from your competitors. But that can be easier said than done.
So what can you do to make your bakery stand out from the crowd?
Sometimes having the best cakes isn’t enough.
You needn’t worry. In this article, we take a closer look at the sure-fire ways to make sure your bakery stands out from the rest.
- Create a brand people will remember
Having a clear brand that is easily recognisable is the key to any successful business and the same can be said in the bakery industry.
Whether it is an eye-catching yet simple logo or a memorable slogan, you should take your brand and add it to everything. Your social media, emails, packaging, the lot.
Get your brand out there and make your name is one that people will remember.
- Find your niche
An essential part of setting your bakery aside from your competitors is by showcasing the uniqueness of your business and the services you offer. Maybe you specialise in wedding cakes, or perhaps you offer a wide range of vegan cakes. Whatever it may be, finding your niche and targeting that market can help create a name for your bakery.
- Offer added value
Everyone wants to get the most for their money, that’s why by offering added extras, you can turn your bakery to a go-to.
However, this doesn’t always mean being the cheapest. Discounts on their next orders or a loyalty scheme can make all the difference in turning new customers into returning customers.
- Invest in exceptional customer service
Word of mouth is one of the most effective ways of promoting and creating a buzz about your business. What gets people talking? Exceptional customer service.
If a customer feels valued and your business has gone the extra mile to ensure their needs are met, it is inevitable that they will tell others about their experience. This is great news for your bakery.
Even the toughest customer can be made into a loyal customer with the right customer service.
- Start trends
Staying ahead of the game is a great way to make your bakery stand out. It may be difficult to know where to start but there is plenty of inspiration online.
By seeing what trends people are talking about online and putting your take on it, is perfect for your bakery to stand out from the crowd and be a trendsetter.
Be creative, be daring and be different.